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Mabuhay!

I'm Jenie, a seasoned copy-based creative and social media marketer turned Ikigai-inspired mentor.

(Also, that Tagalog greeting loosely translates to "Cheers to life!"
Carry on and scroll down to view my portfolio.)

Portfolio

My Portfolio

When I'm not travelling, I work. And vice versa.

Copywriting and Concept Development
(ATL, BTL, Digital & Social Media Campaigns)

Galaxy S22 Series

Galaxy S22 Series

Click to view more social content

Trendjacking Posts

Trendjacking Posts

Featuring Samsung mobile gadgets. Click for more.

Samsung Galaxy Tab S8 Series

Samsung Galaxy Tab S8 Series

Click to view the video series

Star Wars Identities Exhibition

Star Wars Identities Exhibition

Click to view more social content

Manulife Vault Game

Manulife Vault Game

Click on the link to read about the gamification campaign

Samsung CRM Campaigns

Samsung CRM Campaigns

Click on the link to see more email marketing campaigns for Samsung Philippines

Snickers Oats Campaign

Snickers Oats Campaign

Click on the link below to see the launch campaign for Snickers Oats

Print Ads

Print Ads

Click on the link below to view more print ads.

Toyota Brunei Print Campaign

Toyota Brunei Print Campaign

Click on the link to view the print ads

Print Campaigns

Print Campaigns

Click the link below to view IKEA campaigns.

IKEA Print Ad

IKEA Print Ad

Click below to read more.

TVC & Video

TVC & Video

Clients: Capitaland Singapore, Sony Asia Pacific & SingTel

Print & Online Banners

Print & Online Banners

For Tiger Airways' weekly budget fare promotions

BTL Work

BTL Work

Clients: Marina Square, Tiger Airways, San Miguel Philippines

Launch Campaigns

Launch Campaigns

Go to the link to view campaigns for Citroën vehicles.

Websites and Social Media Campaigns

Websites and Social Media Campaigns

Clients: Sony Asia Pacific, Citroën, etc. Click on the link below to view more.

Content Writing and Strategy

View all long-form B2C content HERE

and B2B work HERE

My Expertise

What I do best during my waking hours. Preferably after coffee.

Copywriting & Concept Development
Advertising
Integrated Marketing Communications
Social Media Marketing and Strategy
Content Writing and Strategy
Consulting

UX Writing
Email Marketing/CRM
WordPress (CMS)
Travelling on a budget
Coaching/Mentoring:
Ikigai Recharged Program
(Launching in Feb 2026)

About Me

Originally from the Philippines, I'm a copywriter and content strategist with over 15 years of advertising and digital marketing experience in my home country, Manila, Singapore, Tokyo, and Paris.
Some of my strengths include: Never throwing a tantrum at work, being a non-verbal communication expert (Japan-trained), and having a passion for innovative or outrageous ideas, sans the ego.

After my burnout saga, I recently pivoted to become an online entrepreneur to help creatives and marketing professionals navigate career crossroads and discover their ikigai or reason for being with the Ikigai Recharged Program (launching in Feb 2026).

Get in Touch
Let's start our journey and create great work together.

Learn about the Ikigai Recharged Program

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